Usually when a company enrolls into a data clean-up exercise the focus is mainly on the in-depth analysis and profiling of the data.

Sometimes it’s worthwhile to step back from the in-depth look at data cleaning to get some perspective.

You should start asking questions like “Why is data dirty in the first place?”,  “Are any of the clean-up exercise that we are currently doing reversible ?” or “Does this really need to become an ongoing process ?” Continue reading Data integrity & Business re-engineering →